TRADE ONLY EVENT, STRICTLY NO CHILDREN
Feature areas and installations will bring to life tomorrow's predicted trends and influences. Working with some of the industry's leading names, these areas are set to inspire!
The Source
New Designers Showcase
Little Britons
ISOS
Design City
The Seminar Theatre
Shop Window
Design Interiors - Commerical Roomsets
Design Italia
A dynamic, entertaining, inspiring and informative interactive space for visitors within Interiors Birmingham.
The Source - an area in Hall 4 will provide a unique interactive environment showcasing interesting new products, companies and people, with a strong emphasis on activities within the UK. The focus will be on 4 key areas of:- Design (creativity and business), Make (technology & materials), World (environment & sustainability) and Life (directional trends, lifestyle & influences). A variety of specialist companies, organisations and individuals will be contributing and supporting this celebration of the extraordinary range of skills, talent and creativity, within our furniture, interior and creative industries.
The Source will:
o Inspire visitors, exhibitors and the industry and encourage a creative and economic regeneration of our market place.
o Inform - providing information regarding developments in design, technology, environmental issues and lifestyle influences.
o Promote the work of talented up and coming companies and designers, while acknowledging the traditions of craftsmanship and innovation that are inherent in our industrial and social history.
o Connect companies, organisations and individuals and foster new and creative collaborations.
o Develop a unique event within Interiors Birmingham that will literally be The Source, in terms of practical information, ideas, products, inspiration and creative energy.
There will also be smaller Source Pods, situated within the surrounding halls showcasing exhibitors products and developing the ideas and themes of the main Source area.
Designers Block, with an unrivalled reputation in staging challenging design focused shows, will deliver the Interiors Trend Forecast at the front of Hall 6. Using a team of some of the most exciting names shaping the design world today including; Simon Waterfall of Poke and Deputy President of the D&AD, Charlie Davidson, Russell Pinch, Blanka, Duncan Riches of Associates and Richard Seebrook will deliver their interpretation of the very latest trends influencing the interiors industry for 2008/09. Explore the impact of ethical, ecological and environmental influences fused with inspiring responses in product design, texture and colour.
Now in its fourth year, the Isos Collection will be exhibiting its stylish, core range of furniture with the addition of Cocoa, a contemporary, curvaceous sofa designed by established designer Rock Galpin. Isos Collection will also showcase a range of contemporary accessories designed by some of Londons most exciting designers.
Joining Isos Collection for the first time will be the Eureka collection. Eureka encompasses an eclectic range of products including furniture, ceramics, lighting, pewter accessories and clocks. This year's participants include many of the most progressive names in UK design, resulting in an intelligent and beautiful range of products.
Celebrating a wealth of fresh energy, artistry and skill, Interiors Birmingham brings you an opportunity to be amongst the first in the trade to see and source a brand new age in design and manufacturing from commercially active new talent.
Max Clements will bring the trends from the high street and offer an easy to understand analysis through product presentation and shop windows in one dedicated area within the event. Practical hands-on advice and demonstrations will also be offered alongside a retail doctor who will give one-to-one advice to retailers.
Four shop windows will feature throughout the event, linking all of the halls of Interiors Birmingham together through product. The shop windows will be created using exhibitors products and offering visitors shopping lists to easily source the featured products from within the event.
Interiors Birmingham will be based around 4 colours, referenced throughout the event in entrance halls, shop windows, carpets etc. The colours will be imperial red, deep blue, green and black.
The fourth edition of Muse will be available from January 2008 and will beautifully illustrate the coming moods and trends for 2008. If you missed out on the stunning third edition, there are still a few copies available. Contact Simone Banks for more information, phone +44 (0)20 7921 8406 or email sbanks@cmpi.biz, alternatively visit www.musetrendbook.com.
Wildwood restaurant, located in hall 9, will promote an organic theme in Outdoor Collection with product sourced locally from within a 25 mile radius. Table service will be available.
A beautiful, contemporary dining room serving an appetising array of English breakfasts followed by a traditional roast dinner and other mouth-watering English dishes such as Bangers and Mash, Fish and Chipsall finished off with those waist enlarging puddings such as Rhubarb Crumble and Custard.
Promoting the bed linen brands together in Hall 3 within a dedicated area, this feature will house ten rooms where key companies can showcase their brands whilst also offering a bar in its core.
2007 saw speakers such as Wayne Hemingway, Susan Llewellyn, Jennifer Castoldi, Andy Bishop and Marade Baker present at the seminar theatre. The 2008 schedule will again feature some of the most influential names in interiors. Full details will be available nearer to the show.
Four roomsets have been put together as a collection of indulgent experiences?, a never to be forgotten memory, representing various aspects of top end boutique hotels or stand alone commercial situations.
Restaurant
Following the Retreat trend this roomset will bring together the concepts of sustainable living / buying locally, minimizing the carbon footprint, whilst still containing a luxurious feel a combination of traditional elements and colours such as wood, marquetry and vibrant greens with a touch of synthetic bling.
Bar
Using bright colours from the Younique trend to create a fun, energetic, vibrant area, this bar roomset will focus on the use of lighting and lighting effects to create different atmospheres. A destination for social interaction, pleasure and amusement.
Hotel Room
The feel of this room is shear opulent luxury that allows you to escape reality using the rich colours of the Re-affirming and Biological Identity trends. This space will be over the top extravagance and lavishness, a once in a lifetime experience, but not to the point of being brash.
Salon
Taking inspiration from the move for retail space to be de-cluttered and simplified, this space will have a sense of ethereal light and volume represented by the Suspend trend. The focus is on the use of hard architectural textures throughout with injections of hot colour and soft finishes to provide the juxtaposition of ice and warmth.
The Champagne bar will return for Design Interiors 2008 in hall 6, desinged and sponsored by GP & J Baker.
Now in its second year, this annual design festival uncovers and demonstrates the connectivity of design in the region and provides a nationally relevant showcase to raise awareness of its potential. The initiative calls attention to the wealth of both young and established design talent in Birmingham, and to some of the citys landmark historic and modern buildings.
Design City is presented by to you through the partnership between Interiors Birmingham, the UKs largest and most influential interiors event and Birmingham City University, at the forefront of art, design and media education in the UK.
See Design City in all its glory in the 8/9 link of Interiors Birmingham at the Birmingham NEC and follow the design trail out into the city centre
Whats On?
20 23 January 2008, Interiors Birmingham, NEC Birmingham, 8/9 Link
Birmingham City University
Birmingham City University will be exhibiting at Design City Birmingham as part of its ongoing commitment to reaching out to industry and to engage with the public in the design debate. The stand will feature work from academics: Richard Snell, Graham Powell and Marlene Little; all of which are leaders in the field of furniture, product design and textiles. An extensive portfolio of work in architecture and engineering design from lecturers including Jack Ingram, Simon Andrews and Kevin Singh, will also be highlighted on the stand, along with a showcase of current work from recent graduates.
The stand provides an insight into the range and depth of design rich work coming out of Birmingham through the University and reinforces the range of industries represented in the city for which a design led approach is the key to their future success.
20 23 January 2008, Birmingham City Centre
Design Pavilion
Unique design consultancy IntheDetail have been commissioned to demonstrate the connectivity of design in the Birmingham region through their relationships with creative individuals and have worked with the chosen companies to design a showcase Pavilion. The Design Pavilion will be installed in the city centre within Victoria Square for the duration of the event, showcasing the work of 12 local designers including Scabetti, MRF, Pottinger and Cole, Glass Domain and Guinea Pig Design. The Victoria Square area of Birmingham, has significant cultural relevance to the event due to the locality of the Art Gallery and the newly refurbished Town Hall. The location of the Design Pavilion leads into an area of urban regeneration that features examples of the city’s new architectural face.
The Design Pavilion is located at the heart of Design City and focuses on creativity paired with professionalism, aiming to present ranges of Birmingham based creative industries working at the forefront of their chosen fields. Design City not only aims to attract the visitors from Interiors Birmingham, but intends to increase awareness of the local and national creative talent working in and around the city.
City Trail
The Design Trail highlights industrial and retail, historic and iconic studios, showrooms and venues of design interest and excellence in and around Birmingham City
Design Italia, an exclusive new area within the Collection hall, will promote a selection of leading Italian companies, showcasing their ranges of contemporary and modern furniture. Zanotta, Armobil, Gervasoni and Verardo will take centre stage as part of Design Italia, four companies not only exhibiting for the first time at Collection, but presenting their products to the industry for the first time in 2008. Launching this area of design excellence with their new product ranges are….
Zanotta’s collections comprise ranges of furniture including armchairs, sofas, storage units, bookcases, chairs, tables, coffee tables and furnishing accessories. Employing diverse manufacturing technologies, a host of materials are used like metal, plastic, glass, marble and wood to name a few. Many internationally acclaimed architects and designers have been called in to create their products including Ross Lovegrove, Alessandro Mendini and Karim Rashid, who designed their streamlined Koochy sofa.
Armobil will showcase their contemporary and traditional furnishings for the living room that are in harmony with the needs of modern living. Delivering modern and clean linear furniture ranges, Armobil will exhibit their bedside tables and dressers alongside their sliding wardrobe doors presented in not only wood veneer, but gloss and matt lacquers with a glass panel range featuring an ‘Ice Bronze’ finish.
Gervasoni’s collections mix the unpredictable variety of the mineral and organic world and materials with the uniformity and rationality of high-tech products. They will present their ‘Gray’ range, designed by Paola Nevone, taking inspiration from two key styles – the ‘neo classic gustavian’ and the ‘Scandinavian.’ Armchairs, sofas, tables, beds and storages are the elements of this line made of materials such as turned and shaped wood, woven fibre, slate, china, marble and mirror, all produced in sophisticated and elegant colours.
Verardo aim to give absolute satisfaction to the users of Verardo design, products and services, to the extent of turning them into ‘home lovers’ (or lovers of any environment furnished using Verardo). Showcasing shelving systems and stunning storage units alongside bedroom furniture, wardrobes and complementary furniture such as sideboards and drawers, Verardo’s pieces are all designed in contemporary and modern lines.
20-23 January 2008
Sun 20 09.00-18.00
Mon 21 09.00-18.00
Tue 22 09.00-18.00
Wed 23 09.00-17.00
